Rose is a variety of red wine that is pinkish in color. Although the grapes used to make rose are the same as with red wine, the skins spend less time in the juice to make the color lighter and to reduce the level of tannins. Because the production process is closer to that of a white wine, rose wines are not very tannic, either.
One alternate method of rose wine production, although it is now frowned upon, is called blending. In 1975 Sutter Homes had a problem producing White Zinfandel because the yeast died before converting all the sugars into alcohol so it led to a sweeter wine. They decided to sell the sweet pink wine as "Blush" and it became a hit. The word Blush was actually trademarked in 1978 by Kreck. The name caught on and been used ever since. Many people get confused thinking that White Zinfandel should be a white wine and so there is sometimes confusion.
Many people think all Rose wines are sweet, but they actually range in all different styles. Some, such as White Zinfandel and blushes are sweet and others, like Provencal Rose can be very dry, so choosing one just right for you may be tricky. Rose wine is best served chilled, and it is very food-friendly. Most people drink rose wine it as a starter wine or as an aperitif.